Medici Magic In Making Intersections And Opportunities. Frans Johansson has written a book The Medici Effect which talks about the way different fields, disciplines and cultures can collaborate in producing limitless numbers of extraordinary ideas. For a businessman this can mean a new product, service, way of working, selling, marketing. It can be the way to solve problems, find new solutions and take on new challenges.
The Medici’s were a banking family that lived in Florence and funded creative people over a range of skills and disciplines. Because of their influence sculptors, scientists, poets, philosophers, financiers, painters, and architects came to Florence to work together. They learned from each other, breaking down barriers and forging a new world, based on ideas that became the Renaissance between the 14th and 17th centuries. [Read more →]
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